Reg originated from the name of a German king, accurately interpreting the high-end product positioning and brand positioning of Reg.
Reg started with the aim of providing villas and luxury home users with advanced German design, research and development, and manufacturing concepts to create high-quality home appliances. Its main products include:
Embedded water purifiers, electric steam ovens, embedded refrigerators, wine cabinets, dishwashers, insulated drawers, smart integrated stoves, integrated water heaters, etc.
REG NOVA – the premium series under REG, crafted exclusively for the high-end offline market.Adhering to German-engineered R&D and manufacturing standards, it focuses on high-end home decoration, experiential showrooms, and whole-home customization channels. With bespoke integrated design, patented top-tier hardware technologies, and full-cycle private concierge services, REG NOVA redefines the benchmark for high-end built-in home appliances in the offline market. Officially launched in June 2026, REG NOVA delivers a tangible, unparalleled lifestyle experience to elite families through four core advantages: exclusive design, exclusive configuration, exclusive service, and exclusive experience.